Bike Shops for Everyone: Strategies for making bike retail more welcoming to women. 

by Liz Cornish

Bike shops as we know them are dying. From 2000 to 2013, the number of bicycle retailers in the United States decreased from 6,195 to 4,055.

“In every state since 2000 bicycling infrastructure has improved,” Donny Perry writes in his 2014 book, Leading Out Retail. From coast to coast, bicycling is on the rise thanks to increased federal transportation dollars dedicated to recreational trail programs, as well as an increase in bike lanes and cycling advocacy groups. Those facts coupled with public transit embracing multimodal travel and increased gas prices all create an environment that makes it easier to choose to ride a bicycle today than in was 10 or 15 years ago.

So why, in the midst of a resurgence of bicycling, are so many shops closing their doors? And why is it the concern of the League’s Women Bike program if they do? What’s the connection between improving the viability of the local bike shop and getting more women to ride?

Read the full report from in PDF format at

Categories: Advocacy, Lifestyle

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