Back and forth, forward and back. Mastery on the bike comes from constant repetition. Whether it’s your hundredth time down a trail or you’re about to drop into a new one for the first time, steady, well-rehearsed motions are what… Read More ›


Directed by: Rupert Walker and Brandon Semenuk (Revel Co.) Cinematography/Edit: Rupert Walker Sound Design: Keith White Photography: Toby Cowley Music: Old River – Orville Peck, Sinking feat. Nori – Feverkin, Phantoms and Friends – Old Man Canyon View this post… Read More ›

Bet on the Fugitive

Daniel Shaw and Steve Storey ride the Knolly Fugitive LT is some very classic North Shore conditions. View this post on Instagram @steve_storey and @probablyinthewoodstoo we’re captured crushing some Pemberton dust other day!! The limit for the Fugitive has yet… Read More ›

Son’s Gonna Rise

Like father, like son. Inspired by special moments from the film Seasons, Son’s Gunna Rise is a piece celebrating the special relationship between fathers and sons everywhere. The short film highlights the especially unique relationship between CLIF Athlete Andrew Shandro… Read More ›